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Amber Pollock
Amber Pollock
01:12

Amber Pollock

Backwards Distilling Company

Casper, WY USA

"Young people just have to, at some point, fight for the reins and demand a place at the table—because we deserve it."

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Amber's work combines: Business, Food, and Working with Others

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Day In The Life

Co-Founder

I run a craft distillery with my family.

01:21

Day In The Life Running A Craft Distillery

My Day to Day

I'm responsible for our cocktail menu, managing our tasting room, coordinating our sales in our various markets, and building partnerships around the community and beyond.

Skills & Education

Advice for getting started

Some people think that one person can't make a difference, so why bother? This sentiment is amplified in Wyoming because people see the state as stagnant and set in our ways. I don't agree. I actually think one voice can make even more of a difference here because of our smaller population. Wyoming is at an inflection point and I want to have a stake in our future, so I strived for a seat on our City Council. Making my community stronger also helps my business grow stronger, so it's a win-win.

Here's the path I took:

  • High School

  • Bachelor's Degree

    Music Education

    University of Wyoming

  • Graduate Degree

    Music Education

    University of Wyoming

Life & Career Milestones

I've taken a lot of twists and turns

  • 1.

    I grew up in Casper, Wyoming.

  • 2.

    I originally went to college in St. Louis, Missouri, for mechanical engineering, but quickly decided that wasn’t right for me, so I transferred to the University of Wyoming.

  • 3.

    I changed my major and earned my degree in music education—I’d played violin and taught lessons throughout high school, so this seemed like a better fit for me.

  • 4.

    After graduating, I took a job as an elementary school music teacher back home in Casper—along the way, I also earned my master’s degree in music education.

  • 5.

    My mother, father, brother, and I came up with the idea to open a distillery over dinner one night.

  • 6.

    I kept teaching as we gradually worked towards starting up our distillery—when we were ready to open, I quit my job as a music teacher to work full time at the distillery.

  • 7.

    We’ve now been in the industry for about seven years, through which I’ve been handling most of the front-end operations, like running the tasting room and working on our account relationships.

  • 8.

    In addition to my work with the distillery, I hold a seat on the Casper City Council and do a lot of work in my community.

Defining Moments

How I responded to discouragement

  • THE NOISE

    Messages from Society in general:

    One person can't make a difference.

  • How I responded:

    Some people think that one person can't make a difference, so why bother? This sentiment is amplified in Wyoming because people see the state as stagnant and set in our ways. I don't agree. I actually think one voice can make even more of a difference here because of our smaller population. Wyoming is at an inflection point and I want to have a stake in our future, so I strived for a seat on our City Council. Making my community stronger also helps my business grow stronger, so it's a win-win.

Experiences and challenges that shaped me

Click to expand

  • I've struggled with imposter syndrome while changing careers and running for elective office. I fight it by saying, "Why not me?" No one starts as an expert. I'm confident enough in myself to know that I can learn whatever I need to learn to succeed.