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Melissa Brown
Melissa Brown
01:13

Melissa Brown

Copper Sky Social Media

Tolleson, AZ USA

"Get help. Get support. If you just stay in yourself, you can’t see things—you can’t see the forest for the trees."

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Melissa's work combines: Entrepreneurship, Business, and Working with Others

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Day In The Life

Social Media Manager

I help entrepreneurs and small corporations show up consistently online for their clients.

01:26

Day In The Life Of A Social Media Manager And Entrepreneur

My Day to Day

I go over my schedule for the week every Sunday to see where I have gaps. I often get asked for last minute meetings so it's helpful to see where I have availability. I start work each day at 9 or 10 a.m. I do social media work for a few hours and then have lunch. Some days I'll have lunch meetings. Then I do client work and talk with my assistants and freelancers. I like to time block and spend a few hours on one task rather than multitask. I typically attend networking events in the evenings.

Skills & Education

Advice for getting started

I'll occasionally get hit with the thought that I should get a 'normal' job and work for someone else, especially when things with my business were so uncertain during the COVID-19 pandemic. However, that thought is always fleeting. After getting a taste of working for myself, I don't think I could ever go back to being managed by someone else. I know this is what I'm meant to be doing.

Here's the path I took:

  • High School

  • Associate's Degree

    Art History, Criticism and Conservation

    Glendale Community College

  • Bachelor's Degree

    Art History, Criticism and Conservation

    Arizona State University

  • Certification

    Social Media Marketing

    Rio Salado College

  • Certification

    Social Media Marketing

    Chandler/Gilbert Community College

Life & Career Milestones

I've taken a lot of twists and turns

  • 1.

    It had always been expected of me to go to college but I couldn’t afford to go to a university right away, so I took community college classes until I was able to transfer to Arizona State University.

  • 2.

    After graduating, I worked as a development coordinator for Phoenix Art Museum, a sales associate for Kate Spade, and then an account representative for a vitamin manufacturer.

  • 3.

    While working for the vitamin manufacturer, I felt bored and unfulfilled, so I took on the opportunity to manage social media for a friend’s small business for fun.

  • 4.

    Six months later, I realized that social media was actually something I could do as a side hustle for other businesses.

  • 5.

    I set up my social media business and began networking—I eventually found myself managing social media for a handful of clients while still working full-time for the vitamin manufacturing company.

  • 6.

    While working, I took social media marketing classes to bolster my skills and make sure I was giving my best to my clients.

  • 7.

    When the company I worked for was bought out, I was laid off and given a severance package, which I used as start-up money to progress my social media marketing work to a full-time career.

Defining Moments

How I responded to discouragement

  • THE NOISE

    Messages from Myself:

    Maybe I should go back to working a 'normal' job.

  • How I responded:

    I'll occasionally get hit with the thought that I should get a 'normal' job and work for someone else, especially when things with my business were so uncertain during the COVID-19 pandemic. However, that thought is always fleeting. After getting a taste of working for myself, I don't think I could ever go back to being managed by someone else. I know this is what I'm meant to be doing.

Experiences and challenges that shaped me

Click to expand

  • When the COVID-19 pandemic hit, 75% of my clients cancelled overnight. It was stressful and scary because the world was in turmoil and my business was up in the air. I just had to trust in the process, wait it out, and keep myself grounded.

  • When I struggled with imposter syndrome, I sought help from a coach that helps businesswomen struggling with imposter syndrome. I corrected my negative internal dialogue and now have the tools to help myself if I ever deal with these struggles again.