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Reba Rice
Reba Rice
01:03

Reba Rice

NorthLakes Community Clinic

Hayward, WI USA

"[People’s] inability to see my potential should not limit my potential."

Career Roadmap

Reba's work combines: Non-Profit Organizations, Medicine, and Helping People

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Day In The Life

CEO

I lead a community health center that provides healthcare for underserved populations in Northern Wisconsin.

01:18

Day In The Life Of A CEO Of A Community Health Clinic

My Day to Day

My days are primarily filled with meetings. The meetings can be quite varied but they're mostly centered around moving different projects forward and making sure everyone is on the same page. My job is to effectively lead planning and then communicate those plans out to the people who will actually be implementing those changes.

Skills & Education

Advice for getting started

When I started at NorthLakes, I was working closely with the interim CEO. She encouraged me to apply for the position when she left. I really doubted myself. I didn't think I knew enough and didn't have the skills to do the job. She was very supportive and asked me to explain why I didn't think I could do it. Just having the opportunity to name my fears and self-doubt in a supportive place helped me see that I did have the ability to do the job and any skills I didn't have yet could be learned.

Here's the path I took:

  • High School

  • Bachelor's Degree

    English

    Undergrad

  • Graduate Degree

    American Literature

    Graduate

Life & Career Milestones

I've taken a lot of twists and turns

  • 1.

    I majored in English in college—my interest in storytelling paired with my passion for social justice have been the main drivers in my career.

  • 2.

    After graduating, I went to graduate school and earned my master’s degree in American literature.

  • 3.

    I started my career running a shelter for homeless women with children—I loved the job but was working for free, which wasn’t sustainable long-term.

  • 4.

    I eventually moved on and built my career through a wide variety of roles, including working for a computer software training company, a crisis pregnancy center, and a law office.

  • 5.

    I joined NorthLakes Community Clinic as the sixth employee when we only had one clinic.

  • 6.

    I’ve now been with the organization for about 15 years and have helped it grow to 16 clinics and 400 employees.

Defining Moments

How I responded to discouragement

  • THE NOISE

    Messages from Myself:

    I can't do this. I don't know enough. I don't have the skills.

  • How I responded:

    When I started at NorthLakes, I was working closely with the interim CEO. She encouraged me to apply for the position when she left. I really doubted myself. I didn't think I knew enough and didn't have the skills to do the job. She was very supportive and asked me to explain why I didn't think I could do it. Just having the opportunity to name my fears and self-doubt in a supportive place helped me see that I did have the ability to do the job and any skills I didn't have yet could be learned.